Thank you for choosing me to assist with your graphic design and branding needs. Your responses to the following questions, along with any shared materials, will provide me with invaluable insights into your company, its mission, and your goals for your project. This information will guide me in crafting tailored solutions that will align with your brand's vision and values and effectively communicate with your target audience. Your thorough input ensures that I can create designs that resonate with your customers, differentiate you from competitors, and ultimately contribute to the growth and success of your business. Please complete the questionnaire to the best of your ability, and feel free to send me any additional documents that may further clarify your objectives and preferences.

Client Information

Company Name and Web Address (if applicable)

Name/Position

Email Address

Phone Number

Company Background

Briefly describe your company and its history

What is your company's mission, vision, and values?

Products/Services

What products or services does your company offer? What are the unique selling points of your products/services? What are the main features or benefits of your products/services?

Target Audience

Who is your target audience (Demographics: age, gender, income level, geographic location, etc.)

What are the primary needs or pain points of your target audience that your company aims to address?

Market and Competition

Who are your main competitors? (Please list names and websites if possible) What differentiates your company from your competitors? How do you currently position yourself in the market?

Brand Identity

Do you have an existing visual brand? If yes, please provide details (you can also email assets to kdfcreative@yahoo.com)

How much equity do you have in your existing brand visuals (logo, colors, recognizability in the market, etc.)

None, this is all new.

Some, but not enough that we couldn't course correct to better position our brand and appeal to our target.

A fair amount. Our branding and brand position is positive, but we could us an update or refresh to stay relevant and bring new energy to the brand.

A ton. Any changes will need to feel like a natural evolution of the brand to not loose the equity and investment we have put into our existing visual identity.

Describe the personality or character traits that best describe your brand. What is the current perception of your brand in your market? (e.g., luxury, quality, professional, friendly, innovative, etc.)

What emotions or feelings do you want your brand to evoke in your customers?

What is the tone and style of communication that your brand uses? (e.g., formal, casual, technical, etc.)

Project Goals

What are the primary goals and objectives you wish to achieve and how will you measure the success of this project?

What is your timeline or deadline for completing this project?

I needed something yesterday

I have immediate needs but am flexible

I have a specific timeline that can be discussed

I don't have a specific timeline, I just want quality work that is on-brand and fits my needs

Other

What is your budget range for this project?

Is there any other information, background, or context you would like to provide that might be helpful for your project?

Thank you for taking the time to complete this questionnaire. Your responses will help us in creating a tailored and effective design solution for your company.

This questionnaire covers key aspects of the client's business, brand, market, and project specifics, ensuring you have comprehensive information to begin your graphic design and branding work effectively.

Please send any relevant documents, brand guidelines (if available), or additional materials that could assist in understanding your company and project better to kdfcreative@yahoo.com